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Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.
Centercode has been running beta tests for over 18 years. That’s why we can say this on good authority: beta testing isn’t easy. For one, there is no “one size fits all” formula that works for every product, every company, or every customer. Like a suit, your beta testing strategy needs to be tailored to […]
The spread of talent within the Customer Validation industry makes for brilliant conversations. These gatherings are rare, but each one offers incredible insights into both the state of Beta Testing and the professionals leading the charge. That’s in part why the Centercode User Group is one of our favorite events of the year. The attitudes […]
My two favorite moments during a mostly uneventful Super Bowl were 1) Tony Romo circling all of the “punts” and 2) watching the Amazon Beta Testing Program commercial. During the game, the online retail giant unveiled the mystery behind its cryptic teasers to millions of viewers. The clips made headlines last week when Harrison Ford, […]
If you are reading this, it probably won’t surprise you that 47% of product managers have to run Beta Tests as part of their job. In last week’s webinar with Pragmatic Marketing, Centercode CEO Luke Freiler shared Beta Testing tips for product managers so they can, even with limited time and resources, leverage turnkey Customer […]
Beta Test success or failure is heavily impacted by its team of beta testers. If you’ve ever run a Beta Test with unqualified or disengaged test participants, then you know firsthand how their input (or lack thereof) squanders your resources and skews your results. By the same token, enthusiastic testers that accurately reflect your target […]
Artificial Intelligence (AI) is quickly becoming the most anticipated component of devices coming to market today. Between Bose’s new voice-supported smart speakers, Google launching voice-controlled shopping in the UK, and Amazon letting developers create their own Alexa-powered gadgets, it’s a safe bet that the best of AI and voice control products is yet to come. […]
Three out of four companies that deliver best-in-class customer experiences rely on customer feedback. If that isn’t a high enough commendation for the power of feedback, compare the high percentage of customer involvement in top performing companies to the low percentage in companies who routinely miss their mark, where only one in four use feedback. […]
The best way to ensure your A/V product development efforts hit the mark is to bring your customers into the development process as early as possible. But with a growing customer base for home entertainment devices and an increasing number of features and product areas that could benefit from customer feedback, how can you ensure […]
Our most ambitious platform release – C15 Enhanced Integrations – is here! It features a new out-of-the-box integration with Tableau, as well as flexible integration features throughout the platform’s expanded API. Centercode CEO Luke Freiler sat down to discuss how the latest upgrades alleviate the time-intensive struggles associated with integrating platforms and sharing Customer Validation […]
Today’s platforms collect and catalog more data than ever, but for many organizations, that data is gathered and stored in multiple places, making it very difficult to access from one tool to the next. The ability to push and receive data is especially critical to Customer Validation programs, whose organizational value is directly proportional to […]
As your organization and its competitors come out with new products left and right, your company relies heavily on your Quality team’s testing efforts to deliver thorough insights that can ensure its new products are built right and operate as expected. But while your QA team is full of experts and your tools are reliable, […]
In a successful Customer Validation program, testers are the vital fuel that enable companies to get the valuable feedback necessary to ensure product success. But you won’t get the necessary commitment, responsiveness, and keen observations you need from just anyone. That’s why it’s often an ongoing struggle for those responsible for developing and managing a […]
Next week, we’re unveiling Centercode C14.5, our newest platform release that gives product test managers and their Customer Validation Teams peace of mind as they work to comply with the EU’s General Data Privacy Regulation (GDPR), effective May 25, 2018. This most recent edition of the Centercode Platform offers a host of new features and […]
If you’re an active internet user, you’ve likely noticed many websites and organizations updating their privacy policies and terms of service related to the EU General Data Protection Regulation, more commonly known as the “GDPR.” This new data privacy regulation goes into effect on May 25th 2018, and it’s making huge waves all over the […]
When you’re preparing to release a new product, confidentiality is central to keeping its details under wraps. This is especially true during Customer Validation testing, when you’re placing a real product in the hands of real customers – often before you want the world to know about it. Nowadays the majority of companies recognize the […]
